AI + Music: Unlocking a New Era of Emotional Marketing Content

Written by Dan Sanchez in Learning AI Marketing

In this AI marketing podcast episode, Dan Sanchez shares how he used AI to create a full music album as an experiment in creativity and marketing potential. He delves into the step-by-step process, from generating lyrics with AI to producing music using tools like Suno and Runway ML. This hands-on case study serves as a blueprint for how marketers can incorporate AI-generated music into their strategies, from jingles to engaging social media content. Whether you’re a creative marketer or just curious about AI’s possibilities, this episode will inspire you to think differently about AI in marketing.

Resources mentioned:

Episode Timestamps

• 00:00 – 03:10: Introduction – Hitting buyer emotions and the power of AI in creativity.

• 03:11 – 09:45: Case Study Overview – Creating the Psalter Workout Music album.

• 09:46 – 15:30: The AI Process – Tools like Suno and Runway ML in action.

• 15:31 – 20:15: Overcoming Challenges – Tips for generating quality AI music and refining prompts.

• 20:16 – 24:00: Designing Album Art – From medieval inspiration to AI animations.

• 24:01 – 29:20: Publishing and Presentation – Making the album accessible and visually appealing.

• 29:21 – 33:55: Marketing Applications – AI-generated music as a marketing tool.

• 33:56 – 37:42: Future Potential – How marketers can lead with AI creativity.

• 37:43 – 39:00: Conclusion – Key takeaways and a call to action for marketers.

Dan Sanchez

Dan Sanchez is a marketing director, host of the AI-Driven Marketer podcast, and blogger on a mission to help marketers leverage AI to move faster, do better, and think smarter. He holds a Master of Business Administration (MBA) and Bachelor of Science (BS) in Marketing Management from Western Governors University. Learn more about Dan »

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